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African american firm that is woman-owned produce World Games opening, shutting ceremonies

African american firm that is woman-owned produce World Games opening, shutting ceremonies

Birmingham-based LRY Media Group ended up being established in 2017

A couple weeks into their tenure due to the fact brand new CEO associated with the World Games 2021 Birmingham, Nick Sellers simply knew he along with his group would choose a big, nationwide company to make possibly the many visible occasions for the worldwide competition: the opening and shutting ceremonies, and World Games Plaza, that may feature music, food, along with other tasks at Railroad Park through the entire 11 times of the activities.

Chances are they heard a pitch through the company headed by Rashada LeRoy, an indigenous of Dothan whom relocated to Birmingham in 2003 and began a vocation meshing entrepreneurism and experience that is corporate.

An event planning and production company in 2017, after a stint as a senior advertising specialist at Alabama Power, she founded LRY Media Group.

LRY events included the 2019 Birmingham Freedom Festival, and on the list of firm’s clients are the Alabama Bicentennial Commission, NOBEL (National Organization of Ebony Elected Legislative ladies), and Bronze Valley. Read more